PURPOSE IS WHAT PULLS US

PURPOSE IS WHAT PULLS US


Innocent as they seem, our everyday consumer choices, shape our world and define us

We are a Joburg based start-up here to make it easy to make great choices - 
for you, your little one's and the world they'll live in
Don’t you think it’s time for a re-think?

I AM BECAUSE - I AM BECOMING

Better choices are here

 

MEET THE MAKERS

I AM LINDSAY

Passionate about simple, impactful design
Lindsay is the essence of I AM BCO and the change we seek to make

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I AM KOSI

Kosi is an authentic Swazi woman
who takes pride in the quality of her reed craft, to support her people back home

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I AM DESIRE

Desire is a single mum and master quilter
who’s enthusiasm for fresh takes on a timeless tradition excites us

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I AM PRINCE

Prince is a humble and hardworking upholsterer
who breathes new life into old world furniture, everyday

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"BECAUSE EMPOWERING OTHERS MATTERS"